Hello, I am getting you very well..
There’re so many factors: on page: keyword in title, link text, in bold, link text from back links, size of your site, frequency of updating your site..
The main thing is that seems to work is getting you to top from other sites to help you rank well.
Thanks!!
If you want to pull members from SEO first your site must be visible from SEO's. You can target a particular keywords and optimize your site on it. You can learn a lot from these forum on how to do that but it takes time.
Goodluck and welcome!
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