PR is the page ranking provided by google the website and webpages. It is mentioned by 0-100. But google has not updated it from a long time so it's no longer works.
Guest Posting is the off page activity that involves writing articles and submit into other websites to get the link and generate traffic to your website.
Broken link building is the effective way to get the advantage of a broken link to find them and replace with the live link.
1. Find the broken links
2. Identify the competitors broken link
3. Find outreach contacts
4. Send your pitch.
Heading tags are important but H4, H5 and H6 generally doesn't use and it should be always systematically. First use H1, H2, H3 and then H4, H5 and H6 according to title and format.
I said it because generally users doesn't know about the source code and nobody checks the source code. Only web developers and digital marketing people knows and use it.
Here are some important factors for On Page SEO:
1. Content
2. Keywords
3. SEO Writing
4. Visual Assets
5. Meta Tags
6. Image Optimization
7. Geo Tagging
8. Site Speed
9. Responsive Design
10. URL Structure
11. Links
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