According to me Majority of the seo tools are useless....there are tons of free tools available online which does the same job and gives the same result...but if you want to go for paid tools i would recommend AHREFS,SEMRUSH & SEOPROFILER.
Backlinks aren't important now as it used to be earlier but it still plays an important role in ranking a website if the backlinks are from a relevant niche and has high DA PA.
Backlinks signals google that a particular website is trustable(E.A.T - Expertise,Authorative,trustablity).Doesn't...
When you Search for a keyword google scans their database and looks for the best possible website for their users which is shown in the results which is also known as SERP.
Google doesn't index a website but they index individual pages.
SEO is a slow process which will take time to get some results( 3-6 months) while using PPC you can instantly rank on the first page of the google.
SEO can give you free organic taffic while PPC is paid.
For long term you should opt for SEO and for short term opt for PPC.
Instead of mistakes i would like to mention some common misconception people have:
1) Exact match keyword in title - Yes it does help but google rank brain has made it easier for people to create meaningful title tags
2) Using Anchor text in internal linking
3) Page rank algorithm - Its long gone
Its important for your website to be mobile friendly and responsive because according to the survey majority of the traffic comes from mobile and having a mobile friendly website helps in Seo as well.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.