Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page. The theory is that the more times a keyword orkeyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.
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The simplest explanation is this: Backlinks are how Google spiders find new pages on the web.
Just like we’d use a map to find our way to new cities, Google spiders use backlinks to find, crawl and index pages on your website.
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Keyword density is the number of times a keyword or phrase appears on a page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase
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