Google analytics is the free website analytics tool offered by Google by which you will get to know how the users are finding you website and the information of who and how long is visiting your site. You can justify spending more on your advertising, discover where you should be advertising...
Target to your audience. Use social media to get more traffic because this is the best way to get valuable traffic.
Make sure your content should be informative so that customer come again to your website.
Rank Brain is a part of Google's overall search algorithm, a computer program that's used to sort through the billions of pages it knows about and finds the ones deemed most relevant for particular queries.
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