Good IG is really powerful, Instagram is very popular site right now and cain be your biggest one source. Also if you are buiding brands it's good to have an account on them as well at on other Social MEdia sites.
If you are already on the top of the serps consider switch this keyword to another niche related and fight for biggest one. Consider also try to comment other blogs or youtube channels.
Instead of creating a problem second domain consider the simplest one redirect on .htaccess. If you feel not confortable with that, ask hosting provider, probably he'll help you.
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