Hey luke, you could also do a search and find what states have the most regal cinemas and get a little more granular with your geo targeting. Brands of theatres are so competitive that new ones pop up all over the country. in fact Regal Cinema's may have a group of brands all within the Regal...
I agree with Luke, and in addition I believe it is illegal to mail to data that has not opted in to your services or mailings. I dont think you would want to put your business at risk.
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