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  1. KwarkAds

    Push notifications traffic

    I ran a few tests on Propeller Ads push testing different verticals. Offer tests budgets ranged from $10-$40 each. I was intrigued because it had ad format similar to native (ad image & text). My goals were just to see how it was and not necessarily build or bank ;) Here are my observations...
  2. KwarkAds

    Converts but Red ROI

    Using your tracker and campaign stats, just group them by those category (OS, OS version, Browser, etc...) Then look for patterns of conversion. Analyze and conclude which KPI (device, os, etc) are converting. You can then exclude or include targeting of such on traffic source. How long has...
  3. KwarkAds

    smtp mail Plan would this work ?

    Your flowchart can work but depending on your data heallth (traps, spamhaus, etc) your accounts may not last for the longterm (maybe days, weeks or so). Alternative options are as follows: a) If your data is internal direct optin (not purchased, leased or shared) then just use ESP services that...
  4. KwarkAds

    Converts but Red ROI

    While everyone has their own specific method of cutting placements, the goal is to remove those that: a) do not generate any revenue b) persistently cost more than the generated revenue Assuming most bot traffic has been blacklisted and with sufficient data stats, I generally follow the...
  5. KwarkAds

    PowerMTA Settings Advice

    1. domain macros - a group of domains to treat similarly. These are ISP domains found in regular email syntax. In PMTA it would be like this domain-macro hotmail hotmail.com, outlook.com, msn.com, email.msn.com, live.com, live.ca, live.co.uk, live.com.au BTW, you have to define the name of...
  6. KwarkAds

    What Bot IP range should I block?

    If you want to block an ip range with 255 ip (.0 to .255) the CIDR mask is /24. This is also known as a C block. To find out who owns those IPs, use a whois tool for ips such as viewdns.info, dnsstuff.com, arin.net or any of the other 4 RIR (ip registries) BTW, a lot of bot traffic comes from...
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