The sender must be recognized. Decide on the "From whom" field, do not depersonalize it. It is much more pleasant to receive a letter from a person, rather than from some organization, and even worse simply from an unknown address. Having chosen the sender's address one day, do not change it...
Keywords are words and phrases by which the system determines which searches to show your ads.
You need to choose high-quality, relevant keywords to show your ad to the right audience and at the right time. That is, those that are connected by one.
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Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.