I think Google doesn't uses social media as a ranking factor. You can just go on fiverr and buy thousands of likes, shares...too easy to manipulate.
But lets think of it in another way, real social media buzz (not the one you buy) can generate lots of backlinks. Say I write an Seo post that...
Recently Google admitted that the three most important rank factors (in order) are
1) Links
2) Words
3) Rankbrain
So yes, links are extremely important to rank even today.
But a few things have changed from before. It's not the quantity of the links, but the quality. A site that has 5...
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