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  1. PropellerAds

    PropellerAds Goes One-on-One With SiGMA Founder Eman Pulis

    How did a nightlife promoter end up reshaping the iGaming events industry? Watch the Eman Pulis interview to hear the SiGMA story, discover real business lessons, and see where iGaming is heading next. The PropellerAds team sat down with Eman Pulis, founder of SiGMA, for an exclusive interview...
  2. PropellerAds

    [NEW Ad Format] Scaling Stuck? Paid Social Traffic Has Entered the Chat

    A brand-new way to reach social users, without ever opening a social ad account. Paid Social Traffic is a new ad format inside your self-serve platform (SSP) that gives you direct access to users active on social feeds, sourced through our supply partners and available exclusively on...
  3. PropellerAds

    [New!] AI Agent NIKO Already in Your Account: A Shortcut to Smarter Campaigns

    Meet NIKO AI – the very first AI Agent ever launched on a multisource advertising platform, already live on the Self-Serve Platform. Trained on 15 years of PropellerAds expertise, NIKO AI is here to make running ad campaigns more automated and data-backed. From launching ad campaigns to...
  4. PropellerAds

    Get Ready for the 2026 World Cup: Brazil iGaming Case Study

    The FIFA World Cup 2026 is fast approaching, and you need to get your campaigns ready. Think GEOs, formats, creatives, all the setup and pre-launch prep you need before the big day(s) arrive. Lucky for you, this year’s event will cover even more matches (104 instead of 64). This means more...
  5. PropellerAds

    [Case Study] 637K Conversions: How a SEA iGaming Campaign Scaled with Low CPA

    What does it take to scale a Southeast Asia campaign without blowing up CPA? This case breaks down how a simple funnel and smart optimization led to 637K conversions and $222K in revenue. The first quarter (Q1) of 2026 turned into a strong scaling window for a Southeast Asia iGaming campaign...
  6. PropellerAds

    97,674 installs or How You Should Really Run Your iGaming App [Case Study]

    A 5-rule playbook that turned broken tracking and shifting KPIs into 12,701 deposits in 3 months. You’re running traffic to an iGaming app and… tracking breaks, data disappears, in-app events don’t match reality, and the app glitches. Half the time, you’re not even sure which KPI you’re...
  7. PropellerAds

    [EXCLUSIVE Ad Format] Interactive Ads: Get Clicks From The Most Engaged Users

    Meet the exclusive PropellerAds ad format: Interactive Ads! It can deliver up to 5x higher conversion rates compared to traditional display formats, as users engage with the ad before reaching your offer. In short, it works like this: you launch a campaign, and it delivers users who have...
  8. PropellerAds

    Let’s Catch Up in Dubai!

    Can’t wait to see you again! That’s why the PropellerAds team is heading to Affiliate World Global in Dubai this year. When and Where are We Meeting? Dates: 4–5 March, 2026 Venue: Dubai World Trade Centre Booth: C03 Who’s going? Our top team members — carefully selected for their...
  9. PropellerAds

    Chinese New Year Ad Trends 2026: What Experts Expect to Peak

    Chinese New Year is one of the most beautiful celebrations of the year… and a perfect opportunity to scale your campaigns and push profits to the max! We decided to ask our Chinese market experts to find out everything you need to know to prepare for the profit boost. We are sharing everything...
  10. PropellerAds

    Plugging PropellerAds Into VN TikTok Shop: A New Funnel for Social Commerce Advertisers

    The PropellerAds team has prepared a new case study where we show how an advertiser integrated PropellerAds traffic with Vietnam’s TikTok Shop — from testing and optimization all the way to successful scaling. Together with our Senior Account Strategist Karlina Berzina, we share practical...
  11. PropellerAds

    Looking for a faster way to set up campaigns and keep performance steady? We’ve released three updates to streamline your workflow

    Zone Groups: Combine website ad placements where your ads are displayed into reusable groups you can apply to multiple campaigns for faster setup and consistent targeting. Update the group once and all linked campaigns reflect the change, helping you work with predictable traffic based on past...
  12. PropellerAds

    See You in Bangkok! PropellerAds Is Heading Back to Affiliate World Asia 2025

    We’re excited to announce that PropellerAds is returning to Affiliate World Asia 2025. Join us on December 3–4, 2025, at the Centara Grand & Bangkok Convention Centre for two days packed with insights, networking, and fresh opportunities. Find PropellerAds at our mega-booth B78 — the perfect...
  13. PropellerAds

    We’re attending the Global Traffic Conference (GTC) 2025 in Shanghai!

    We’re thrilled to announce that the PropellerAds team will participate in the Global Traffic Conference (GTC), taking place on November 5–6, 2025, at the Shanghai World Expo Exhibition & Convention Center. ✅ On-site support from our professional team Our experts will be available throughout the...
  14. PropellerAds

    Scaling eCommerce Offers: 20-30% ROI and $833K in Sales [Case Study]

    Ready to see what real eCommerce performance marketing looks like in action? In this case study, we’ll take you behind the scenes of a powerhouse media buying agency that turned PropellerAds’ Push traffic and dynamic CPA bidding into a full-blown eCommerce success engine. Yup, we’re talking...
  15. PropellerAds

    Facing Conversion Tracking Accuracy Issues? See what experts think!

    In performance marketing, every decision rests on a single foundation: accurate data. Whether you are analyzing ROI, optimizing CPA, or scaling a winning funnel, you rely on conversion data to tell the real story. But what if that story is… kinda distorted? Yes, we are talking about conversion...
  16. PropellerAds

    Chinese-Speaking Partners, This One’s for You!

    PropellerAds is proud to work with partners around the world — and now we’re closer to our Chinese audience! We have two exciting updates: 1 — PropellerAds is joining ChinaJoy 2025 in Shanghai! Want to meet the team in person? Visit us at the Shanghai New International Expo Center, booth...
  17. PropellerAds

    Why is FIFA Club World Cup 2025 Worth Your Attention: Event Overview For Media Buyers

    Is summer a dead season for media buyers? Ha-ha-ha! Not this time. Hope you have prepared your budgets for one of the hottest events of 2025: the FIFA Club World Cup 2025, taking place from June 15 to July 13. It’s completely different from any previous edition: more teams, more games, more...
  18. PropellerAds

    Telegram Ads Format Brings 940+ Conversions to Token Presale Campaign in 20 Days [Case Study]

    We’re back with another insightful case study, this time focusing on our newest PropellerAds’ ad format called Telegram Ads (which is Telegram mini apps traffic). This powerful traffic source has once again demonstrated its efficiency, helping our partner optimize their token presale campaign...
  19. PropellerAds

    iGaming Market Boom: Exclusive Insights from PropellerAds' 2-Year Research

    The iGaming vertical is breaking records, with some GEOs experiencing up to 117% growth from 2023 to 2024 based on PropellerAds' internal research. The market is expected to hit $618.69B in 2025 (BRC report), and iGaming app downloads jumped 97% last year (Appsflyer report). New regulations in...
  20. PropellerAds

    Security First: PropellerAds protects your data and we can prove it!

    Big news – we’re officially ISO 27001:2022 certified! PropellerAds just passed the ISO 27001:2022 audit, and we couldn’t be prouder. It’s our way of saying: your data’s safe with us – and now we’ve got the badge to prove it. So... what’s ISO 27001:2022 anyway? If you’re not knee-deep in...
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