Email marketing is a great option, as part of online marketing promotion. there are tools/software who can perform well on email marketing. just have time to look on software reviews so that it will give you idea which one will suites you. Good luck
no one can give the exact time or date. but the best thing you can do is to participate on high traffic forum and put your link on your signature for fast index.
This kind of traffic sources can be useful depend on the sites objectives. Most of e-commerce site ive seen is not giving priority into this type of traffic.
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