Use their name in the subject line when it makes sense
Make the subject line as specific as possible
If you wonder if it sounds too much like a "marketing email", then it does sound too much like a marketing email
Experiment with questions in subject lines.
Email verification is a service that identifies possible spam traps and other email address discrepancies before they're flagged by Email Service Providers (ESPs) and cause permanent damage to your reputation.
Email marketing is a digital marketing strategy to promote our business through emails. It is a very easy marketing technique to send emails to potential customers...
Email marketing is the marketing technique to promote our business through emails. It is very easy to send emails to potential users using email marketing softwares...
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Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.