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  1. calpub

    AdMob Recommended CPC?

    Hi everyone. I started an AdMob campaign on Friday. My banners were approved and my campaign (and banners) are enabled. However, I have yet to see a single impression. I'm starting to wonder if maybe I am bidding too low? I started at 2 cents, raised it to 3 cents, and then raised it to 5...
  2. calpub

    Average ROI on Self-Serve Platforms

    What would you say a good average ROI would be to aim for on the adult self-serve ad platforms? Obviously, the higher the better but I'm just trying to get an idea for when to scale. Thanks!