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“ActiveRevenue”/  “CPA

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  1. Renji

    CPL, CPA, or CRG?

    The choice between CPL, CPA, and CRG models depends on the advertiser’s goals and the specifics of the campaign. CPL (Cost per Lead) is attractive for those who want to focus on collecting high-quality contacts without being directly tied to sales — it works well for long funnels or the B2B...
  2. Renji

    Cold lead database or live traffic?

    Could you please tell me a bit more about SOI and DOI? I’d really appreciate it)
  3. Renji

    Cold lead database or live traffic?

    Cold lead databases and live traffic are two completely different stories. With a database, you’re dealing with contacts that have already “sat around” somewhere: some are outdated, some don’t respond, and the conversion rate is always lower because the person may have lost interest or money...
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