That's a pretty good plan.
I think you should think on what to write in letters really accurately (it's actually clear though), then test it all out, choose the bulk mailing service/software and go ahead.
Maybe you should collect emails by yourself instead of buying a list? I mean, you will buy a list of people who won't care about whatever you want to sell to them, they won't be interested. I was collecting emails with this program and in the end I got addresses from people who will at least...
First of all, try to understand what your audience is. Second of all, think about profit you can offer to people in your email letter (yeah, before building a list). When it's done, you can start "collecting". There are specific services and programs which let you to find email addresses on...
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