Unless it's astrophysics or brain surgery it's pretty hard to learn.
But once you learn the basic principles any market is fairly easy to write for.
You learn the basic principles by reading and practicing.
Also, learn some human psychology so you can handle the clients.
Social media help you share content faster and easier. Before social media, business owners had few ways to share content, but with the help of social media now they can do it in few seconds. So yes, social media is helpful for busniess.
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