If you're a newbie or have been driving useless and low quality traffic that would be your response. In all fact I did say it's paid ads and it's targeted.
My Account # is there take a look talk with ben and bobby about it. Don't be stupid.
In regards to FB just build a clickfunnel that collects emails from your audience or redirect them to your landing page that has a CTA for your main product.
In that way you can promote in FB and gain email leads at the same time.
If you have the budget I would definitely suggest PPC since it's a shortcut to get leads but be sure you know what you're doing and don't spend what you can't afford.
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