Rivertraffic's latest activity
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Rivertraffic posted the thread What Changes Have You Noticed This Summer? in Traffic Sources - General.Summer traffic always behaves differently. More mobile users, vacations, sporting events, and changing online habits. Have you noticed... -
Rivertraffic posted the thread Have You Ever Killed a Winning Campaign Too Early? in Traffic Sources - General.Sometimes campaigns need more data. Sometimes they should be stopped immediately. Have you ever shut down a campaign that later turned...
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Rivertraffic posted the thread What Metric Do You Trust Most? in Affiliate Management and Recruitment.CTR? CR? EPC? ROI? If you had to choose only one metric when evaluating a campaign, which would it be and why?
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For those actively buying traffic: Which format currently gives you better results? Traditional Push notifications or In-Page Push? And...
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Rivertraffic posted the thread Do You Analyze Performance by Hour of Day? in Testing, Optimization and Scaling.A lot of advertisers focus on GEO, device, and source. But hourly performance can reveal surprising opportunities. Do you optimize...
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Many campaigns look profitable at small volumes but lose ROI immediately after budget increases. What's the biggest scaling mistake...
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Rivertraffic posted the thread Which LATAM GEO Is Performing Best for You in 2026? in Traffic Sources - General.LATAM remains one of the hottest regions for traffic acquisition. Brazil usually gets most of the attention, but Mexico and Colombia...
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I've noticed that some push creatives perform well for only a few days before CTR starts declining. In some GEOs it happens almost...
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Rivertraffic posted the thread FIFA World Cup Traffic: Opportunity or Overhyped Event? in Traffic Sources - General.The FIFA World Cup is approaching, and many advertisers are already preparing budgets. Some media buyers see major sporting events as...
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Rivertraffic posted the thread Sports Events Are Quietly Changing Campaign Performance in Follow Alongs and Online Journeys.Something interesting with sports traffic this May: campaigns that were sitting around break-even suddenly became scalable during major...
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Feels like “perfect optimization” matters less in 2026. Speed matters more. Fast testing. Fast cuts. Fast scaling. Especially in push...
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Rivertraffic posted the thread LATAM Traffic Is No Longer “One Market” in Traffic Sources - General.LATAM still feels like one of the best regions for balancing CPM and conversion quality. Brazil gives volume. Mexico feels more stable...
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Rivertraffic posted the thread Sometimes One UI Change Beats a New Creative in Follow Alongs and Online Journeys.One thing we noticed with dating campaigns: small UI changes sometimes outperform completely new creatives. Different button text...
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Pop traffic still feels underrated in 2026. Especially for scaling after finding a working angle through push. Many people treat pop...
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Rivertraffic posted the thread Creative Fatigue Is Getting Faster in 2026 in Traffic Sources - General.Creative fatigue is getting brutal lately. Some push creatives perform great for 24–48 hours and then completely collapse. We started...
