YPN is next. MSNAdcenter has merit. There are a number of smaller ones that can (all added up) bring a great deal of traffic and often with less cost and hoops to jump.
Nice points Rob...
Landing Pages are a must for a number of reasons. Having those landing pages hosted under a "good domain" can also be important for quality scores / bid prices.
Being able to track is essential.
And finally, do not be so eager to burn through 5k... you could very well...
If you are talking about the title tags then it really doesn't matter "too" much... just keep it natural looking and focused/relevant
If you are talking about the Keyword tags then Google pretty much ignores it although other SE's may place some weight there.
It's already been said but I'll ditto... Google takes longer than most all other SE's to "report" links to your site and it appears they also only "report" a portion of what they find.
Just focus on building Quality backlinks through a variety of means or hire an expert to save yourself some...
Good resource Rob thanks... I just read through it and though I suppose I could add my own spin on it, the basics are already there and said in multiple ways. Of course there are few "techniques" that nobody "in the know" are divulging and for very good reasons... they are very powerful, almost...
At it's most basic, Viral Marketing involves the distribution of a marketing vehicle (ebook, software, report, etc...) that can be freely copied and passed around thus gaining exponential exposure to your product or link
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