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Recent content by Peetr

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    PPC question

    Hi Matt, Lol. Perhaps I've just happened upon crotchety forums in the past. : P CTR seems like an arbitary thing for Google to focus on since that reflects the ad text and CPC bid - but not the user experience once they arrive on site. This leads me to suspect that time on site and bounce rate...
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    PPC question

    Oof - I didn't notice it was an old topic. Sorry! It also occurs to me now that choosing between broad and phrase match keywords can also affect quality score. Not a clue as to why. : P
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    Article Marketing for SEO - Google Farmer Update SOLUTIONS

    I had a lot of success in article marketing so long as I didn't use posts to build links but received visitors through the links themselves. It made Google ranking irrelevant. In fact it still does. I don't think that means I turned to Ezine because I COULDN'T rank on the SERPS. It means using...
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    To understand Google, know that both Larry and Sergey were Montessori kids

    I agree that SEO is about faking popularity - but creating content that people might actually respond to positively helps! I guess I prefer a collaborative approach to a combative one. Peetr
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    PPC question

    Never managed to get above 7/10 here either. Though I have found that pouring more money into phrases that generate low bounce rates etc. leads to higher quality scores. Perhaps check that out. Thanks! Pete
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    Estimating CPC in Adwords

    CPC isn't itself a useful bit of data unless you take into account: 1. The value of a new lead. 2. The conversion rate (i.e. how many clicks are needed for each new customer.) Once you put all that together it creates a much clearer picture of how much to pay per click. In addition it's...
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    To understand Google, know that both Larry and Sergey were Montessori kids

    I guess the question is then: how does knowing that about Google help us achieve better SERPS? For instance it's no secret that Google seeks to provide the best results to users. That in turn means creating the best content and aiming to get it ranked and visible. Beyond that it's all academic...
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