Could be a variety of reasons - try a different demo within the same niche. Also, let your new campaign run and analyze ad ctr rates vs. cpc costs and study performance over a few days.
if you are unsure of something - after having done your own research - you can always ask members to chime in with their opinions on an issue you are facing.
There are a bunch out there:
Do pops for ease of launch - using a prelander.
sources:
popads
adcash
propeller ads
zeropark
one of teh above would be perfect
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