Its all depend on the type of website for which we are doing Social Media. For eg: for product based website pinterest, imgur and instagram will lead to maximum output. Similarly for the website which provide services to particular field Facebook and LinkedIn will be best.
Use of heading tag should be not be done to target the focus keywords only. Heading tags must be relevant to page content and should reflect the page content. One can use 2 or 3 heading tags on a page depending upon the content and page length.
Try to focus on local keywords primary instead of using global keywords.
Add blog to website and update it frequently so that google can find out fresh content on the website
As you have local schema,you must add local schema and social schema to the website.
You can also create some landing...
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