1. Keyword Research is Important
2. Proper Title for Blog Posts
3. Description Plays an Important Role
4. Content Length and Quality Both Matters
5. Image ALT Tags
6. Internal Linking
7. Build Backlinks By Commenting, Guest Posting Etc
8. Get More Social Shares to Improve Keywords Ranking
9...
Keyword prominence refers to the prominent placement of keywords or phrases within a Web page. Prominent placement may be in the page header, meta tags, opening paragraph, or start of a sentence.
Proximity simply means how close words are together on a page
Link collider is a website which provides free service to increase tweets, facebook likes and many more services which can improve your page rank, backlinks and many more.
Both are better, PPC is paid were as SEO if free. PPC you get instant results if you can't wait for long run organic results, Go for PPC. SEO it takes time, based on your niche you can expect long term results.
While converting to HTTPS may not increase your ranking much directly at the moment, almost all experts recommend it as part of an overall SEO strategy.
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