Nowadays with increased competition, do you find it necessary to use interest targeting on Facebook in order to do well with general/broad dating? I find interest targeting can boost CTRs but they also vastly limit your reach and limits scalability on a campaign.
Been in the game for a little while now, have a lot of experience in PoF and less, but still a decent amount of experience, in FB. I also dabble in Adult but definitely don't allocate enough time to it, which I am looking to change in the coming months.
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