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Recent content by moris_preston

  1. moris_preston

    How can I increase the open rate in email marketing?

    Here are a few recommendations that will surely help you to boost your open rates: Personalize In terms of email copies, personalization helps tailor an email template to each particular customer using their contact data. It can be basic personal data that is rarely or never changed: Name...
  2. moris_preston

    Trying to get into push notifications

    Let’s see how to take full advantage of web notifications and use them to run a more effective dialog with your audience. 1. Lunch a welcome series. 99% of companies send welcome emails after a user has subscribed to their campaigns. This should apply to web push subscription as well. Right...
  3. moris_preston

    A funnel to sell anything

    Thank you for sharing your description of funnel stages. Just would like to add that sales funnel should not be confused with sales pipeline. Some people consider these terms are synonymous, but a sales funnel and a sales pipeline are two completely different concepts dealing with two different...
  4. moris_preston

    Open rate 60%+ but 0 clicks on CTA

    A well-designed call to action (CTA) is a real motivation booster that invites people to continue the conversation with your brand and evolve from a visitor into a customer. It stimulates faster decisions, builds up a sales funnel, enables your audience to engage with your company, and serves as...
  5. moris_preston

    I built an email list of almost 300 subscribers, now what?

    The best first step is to launch a welcome series greeting new subscribers. Welcome Emails. A welcome email is one of the most popular triggered campaigns. A triggered campaign is an email that is automatically sent after a certain user's action. As a rule, welcome emails are triggered by...
  6. moris_preston

    Best Bulk Email Sending Solution

    Hello! Here is the list of popular and affordable email services for bulk email campaigns: eSputnik MailChimp Moosend SendX GetResponse Each of these systems is omnichannel, i.e. you can laucnh promotional campaigns not via email, but also via any other chhanel: web push, SMS, Viber, Telegram...
  7. moris_preston

    Need advice for sending cold email marketing

    If you send a lot of emails from a domain without a reputation, firstly, it will end up in spam. And secondly, such a domain will get a bad reputation. Until it is fixed, all emails will go to spam or even be blocked. And to restore a reputation is a very difficult, long, and labor-intensive...
  8. moris_preston

    Bulk Mail

    Hi, there are a lot of convenient and inexpensive email clients (ESPs) for launching bulk email campaigns. Their functionality is similar, but has some specific features depending on client's business needs. For example, you can try these ones: eSputnik MailChimp SendX GetResponse Constant...
  9. moris_preston

    Bulk Mail

    There are many factors that may affect deliverability: sender reputation; reputation of the server which sends the email; proper SPF, DKIM and DMARC authentication; reliable DNS records; contact list quality; proper segmentation; campaign schedule consistency; message copy (text/image ratio...
  10. moris_preston

    How email verification services work ?

    Every company which deals with email marketing should validate its contact list from time to time. For this purpose, you can use special email validation services. Here’s what email validators help you do: Check the correctness of the email syntax: for example, you can find domain spelling...
  11. moris_preston

    Mail goes in Spam folder in Gmail

    Here are the main reasons of spam reports and main spam triggers: Too many emails sent too often Hard or impossible to unsubscribe Spam traps (emails sent to fake or inactive addresses) Accidential subscription CAPS invalid HTML in email template attachments shortened links manipulative and...
  12. moris_preston

    Email Marketing Strategies

    A few tips from my side on how to compose emails: 1. A sender name must be recognizable. The "From" line shouldn't be impersonal. You emails shouldn't be sent from a no-reply address. Choose a sender name and do not change it too often. Your address and name are the face of the company! They...
  13. moris_preston

    Email listing

    Absolutely agree with this. The quality of your mailing list is much more important than quantity. Of course, everyone wants to get everything here and now, so people try to collect subscribers for their mailings from everywhere, just like an old man from a fairy tale. Sometimes this rush is not...
  14. moris_preston

    5 Powerful eCommerce Solutions for Your Online Business

    With more than ten years of experience in eCommerce marketing, I would also add a few tips from my side: Choose modern and flexible ESP adapted to online stores Choosing the right omnichannel software is very important to launch personalized and automated campaigns to your clients and...
  15. moris_preston

    5 Steps To Have An Effective Email Marketing Campaign

    Nice tips! Thanks for sharing! Just would like to add a few from my side: Build a Quality Contact Base A subscription form added to the site and on social media is the easiest and most popular way to grow a database. Offer potential subscribers some discounts or a promo code in exchange for...
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