It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.
On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that's designed to give a boost to mobile-friendly pages in Google's mobile search results. The change is so significant that the date it happened is being referred to by a variety of names.
Latent Semantic Indexing (LSI) is a part of the Google algorithm. LSI looks for synonyms related to the title of your page. For example, if the title of your page was “Classic Cars”,
the search engine would expect to find words relating to that subject in the content of the page as well, i.e...
Cross linking refers to the process of linking between two sites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further...
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