When web sites link to each other, either directly or indirectly through a number of different pages, a search engine might consider those links to be reciprocal links.
PageRank is a link analysis algorithm used by Google to help determine the relative importance of a website. Every website is given a Google PageRank score between 0 and 10 on an exponential scale.
Publish relevant content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. ...
Update your content regularly. ...
Metadata. ...
Have a link-worthy site. ...
Use alt tags.
If there are files and directories you do not want indexed by search engines, you can use a robots.txt file to define where the robots should not go. The robots.txt is a very simple text file placed on your web server.
Reciprocal links get a pretty bad rap, for pretty solid reasons. Link exchanges with masses of sites, whatever the relevance, does look pretty unnatural and may flag up as a link network. We definitely don't want that.
The exact number of times a specific Web site has been accessed or viewed by a user. A page impression acts as a counter for Web pages, informing site owners how many times their sites were visited. Page impressions are also referred to as hits
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