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Recent content by Anna Voluum DSP

  1. Anna Voluum DSP

    7 Advertisers’ Mistakes to Avoid

    7 Advertisers’ Mistakes to Avoid by Katarzyna Glondys Read here TABLE OF CONTENTS Introduction Getting Discouraged Quickly Not Making Use of Documentation and Guidelines Not Double-Checking your URLs and Set Up Putting Quantity Over Quality Just Repeating what Others Do Promoting too Many...
  2. Anna Voluum DSP

    Official Voluum DSP - Black Friday 2020 deserves only big deals!

    Hi Folks, Let’s make something clear: November holiday season lead by Black Friday and Cyber Monday deserves only big deals! That's exactly why, we were consistently preparing you for what’s coming. Want us to reveal even more secrets? Voluum DSP will give back 7% of your total spend...
  3. Anna Voluum DSP

    Budget test for native

    Hey @Harpoon, In case of the budget, we always advice our clients that spend of $100 is a minimum amount for the first 1-2 days of test on one native traffic source. If you want to gather reliable data, I suggest to be ready for spending $500 (which is our first min. top up amount) for testing a...
  4. Anna Voluum DSP

    How can I scale this offer?

    Hey @techable, Have you ever thought about giving a try to a DSP platform? I think it can be a great way to scale your offer :) And it's easier than you may think, as for example with Voluum DSP you can manage native ad inventory from multiple direct traffic sources such as Revcontent...
  5. Anna Voluum DSP

    Native Advertising Step-By-Step: Voluum DSP Demo

    Hey guys, Last chance to sign up for the rerun of our FREE Webinar about Native Ads Step-by-Step in VoluumDSP. It's taking place tomorrow, Wednesday, May 6th (12:00 pm ET). See you:)
  6. Anna Voluum DSP

    Native Advertising Step-By-Step: Voluum DSP Demo

    Hey! 3 reasons why you might want to try native advertising: -Native ads receive more attention than banner ads as the ad content is relevant to the user -They generate high CTR and iCTR -They blend in with the surrounding content and therefore look less disruptive than display ads If this...
  7. Anna Voluum DSP

    Ask Me Anything Voluum DSP & Admixer - free webinar on Native Ads

    No doubt, native is a powerful format, day by day gaining popularity in the light of its effectiveness. Even though it's quite a huge topic right now, we can see that there are still many mind-boggling questions in the air, especially from the supply side. That being the case, on Thursday...
  8. Anna Voluum DSP

    COVID-19 vs Affiliate Marketing: What Works During Crisis

    You rock Karolina! :) and... if you guys are into native ads, let me chip in here and share with you more insights - but from the perspective of Voluum DSP - covering the performance from March and April to date. As COVID-19 is shaking up affiliate marketing and consumer behavior, we’ve summed...
  9. Anna Voluum DSP

    Help detecting bots in my campaigns

    Hey Guys, Invalid traffic is definitely a growing problem in the advertising industry. It generates no income for the offer owner yet it skews visit statistics, damages your reputation with an affiliate network platform and may result in real costs… However, you’ve to keep in mind that not all...
  10. Anna Voluum DSP

    CoronaVirus Pandemic Products

    We've analyzed thousands of campaigns to come up with the latest trends caused by the coronavirus crisis. In our latest blog post you guys can read up on: - how native advertising is doing in this stormy moment - Voluum DSP top ad spend niches since February 2020 - Voluum DSP most affected...
  11. Anna Voluum DSP

    7 challenges in native media buying

    Hey Guys, "Is it better to buy native ads thru a DSP or directly from advertising networks?" It's a question I'm often asked as an account manager. I'd say there’s no right answer – it depends on your needs and it’s always a good idea to test both. In today’s post, I will describe some of the...
  12. Anna Voluum DSP

    What the Best Traffic Network that Converting

    Hey, +1 @Adextrem - depends on the vertical and GEO. Any niche you are mostly interested in or any GEO you wanna start with? Our DSP is a premium media buying platform for performance marketers, delivering converting native traffic from 30+ integrated networks, including Outbrain, Revcontent...
  13. Anna Voluum DSP

    Keyword Targeting On Outbrain

    The idea behind our Contextual Targeting is that it searches for keywords declared in the campaign to display only those ads that refer to the web page's content. This is still a beta feature though. I'd would recommend that you hold on as it's being improved and worked on now, as we speak. I'll...
  14. Anna Voluum DSP

    Expanding my horizons

    Hey. This is a great place to learn and share stuff! If you ever decide to try native ads, feel free to DM me. Good luck with your new adventure!
  15. Anna Voluum DSP

    VLM DSP BONUS for running top quality native sources

    I’ve got some incredible news for you! Premium Outbrain inventory is available now. Top geos are: US, FR, BR, DE, IE. TripleLift has increased HQ volumes. Top geos here include: CA, DE, UK, FR. Newly-integrated AdMixer traffic is waiting for your performance-oriented campaigns. (Definitely...
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