It's constantly in a state of flux. This is a good thing, it means no one ever really has the "key" to the algorithm and no one can ever really "figure it out". Because it isn't a set of digits, it's a living, breathing apparatus to help individuals search. Okay, maybe it isn't living or...
Google is the titan of the Search industry, but it isn't unbeatable. Bing has begun to challenge Google's monopoly pretty substantially, and Yahoo has maintained a foothold despite Google's overwhelming popularity. The truth is, Baidu in China and Microsoft's Bing seem to be the best challengers...
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