you dont necessarily need to hire someone if you are willing to put time and effort into your seo campaign. there is tons of online tips and tricks to do it yourself but it is time consuming so depending on the size of your project, you might want to consider hiring an seo company
It's no secret that Blogging is without a doubt the best way to build links because you're interacting with people. Just find dofollow blogs and leave your comment.
I actually bought a 40$ licence off of their website. Pretty handy.
Anyway Windows 8 is not worth getting if you have 7. If you have Vista or XP it's worth the 40$ though
There are great programs now that allow you to update all you social media with a click of a button, they are great for when you have many social media outlets.
i think its best to do it yourself because then you know exactly how your brand is being represented
Google offers literally the best algorithm for searching and also delivers the most traffic per day.
Bing is a small alternative that's now starting to be used as an untapped market
My rankings actually improved after Panda and Penguin. Mainly because I checked my backlinks and everything was clean and natural.
Text is a big part also - irrelevant content to your website was penalized hard by Google's system.
Off-page SEO can be used to build links. Using Forums, Guest blog posting and social bookmarking to get your links built - then the juice will flow into your website
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