I'm also fascinated by the concept of Gamification - in essence the marketing aim is to capture and maintain the user's attention, and move them towards a final objective using game-like mechanics. We hear about it increasingly on mobile because everyone is attempting to master user-engagement...
Hi there,
We attended the first ever Affiliate World Conference in Bangkok last year - and it was one of the best shows I've been to. A lot of interesting panels, great people and somehow a family-feel, because it wasn't huge.
The next one will be in Berlin on July 18th, and I would...
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