But in fact it's terrible becasue a lot of guys are stuck being unable to leave anywhere. My friend can't go home to Canada because the planes don't fly from Europe to Canada.
Keywords are more important as in fact just the keywords are close to real users - they are the words real users use to find the information. It's vey important to choose the right keywords.
PPC is when you pay to improve your site's PR and SEO is your work to improve the site's PR. It's better to do SEO than to have PPC as the latter one is not very legal.
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