website has links for some other websites on it. Inbound links or backlinks, come from an external site to yours. Outbound links are the links pointing to other websites from your website.
Once you have the potential competitors that you have gathered from different relevant sources it's time to validate them, by analyzing and filtering which of those are really already ranking, and to which degree, for the same keywords that you're targeting.
First complete your seo on page and after it you should go with off page activities. SEO offpage will help you to provide best result. try to do Guest posting that will increase your traffic and back link both.
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