This will give you some pretty good ideas for long tails, plus it's pretty fun! AnswerThePublic: that free visual keyword research & content ideas tool
Great stuff. Plus if you run often and long enough (comes with time) you get to experience runners high! The mental shift that comes with it makes all the sweat worth it.
Well said. A lot of times the difference between a red campaign and a green campaign is having a decent testing methodology and spit-test (creatives, ads, lander overall copy etc..) across a sensible enough period of time.
The only way to see how an offer perform for your traffic on the weekend is to run it on the weekend. Maybe on a couple of weekends to get enough data. Then optimize based on performance. Also, Depending on the niche, you can create weekend specific copy/creatives and test with that. Moral of...
Always split-test direct linking vs. landing page. Usually a well done lander performers better especially for cold traffic. If it's a warm funnel traffic then direct linking would work too.
I wouldn't recommend redirecting links as a technique for cloaking, it's pretty basic in the face of the new enhanced monitoring systems on the traffic sources side now.
for sophisticated cloakers I hear good things about the following
NoIpFraud
Traffic Armor - Visitor Filtering Platform
Just...
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