Getting to know Jay and Tuan SMASH, your next Affiliate Experts!
Getting to know Jay and Tuan SMASH, your next Affiliate Experts!
Welcome guys, how are you both? Firstly thanks for agreeing to be our next experts on the Fix…Can you start by introducing yourselves and letting the readers know a little bit about you?
Jay: Well my name is Jay, I have been involved in the affiliate marketing industry since i was around 15. Thats when my parents got me my first internet connection.. and what was the internet build for? Well, Porn of course..So did you both start out as affiliates? How did you get into this industry?
I always had a slight obsession with adult content and made my first 5 figure check a week before i dropped out of high school. Being 15 or 16 years old, slinging adult site memberships online and getting paid 10 times more then your lawyer neighbour is more then motivation and satisfaction for me. I tried to work a 9-5 job in which i lasted less then 2 months and had the usual up’s and down’s every affiliate marketer goes through.
My parents weren’t too happy and thought I was sitting at home all day smoking pot and doing nothing. Fast forward they got me a regular 9-5 job. Needless to say it lasted less then 2 months.
Once my parents noticed all the money I was making they slowly backed off, but that was sort of fatal for me. I blew my cash faster then it came in - I am just a very excessive person. Few months down the road the industry took a dramatic turn and so did my income. I had to move in with a room mate, went to trash cans looking for food and survived weeks on water and protein shakes. I would rather spent my last $10 on my business then on a proper meal. I just have an insane drive that keeps pushing me beyond my limits.
Tuan: Thanks for having us Oliver. My name is Tuan for those of you who do not know of me… I’ve been involved in the online game for several years now heavily. It may sound like a cliche but I’m very fortunate to be where I’m at now considering most of my peers growing up are either dead, in jail, or still making a living in the criminal lifestyle.
I was born in a refugee camp where my parents were stationed as they fled Vietnam to come to seek a better life in America. My entire upbringing and childhood evolves around memories of scarcity, poverty, and struggle.
I know what it’s like to come from the gutter.
You could say this is what fuelled my ambition to make something out of myself. I found a hustle I believed in and kept grinding at it until it turned into something promising.
Whatever it took to get myself to the next level I was with it.
That’s how I jumped into the online game.
Jay: I started out cracking adult website memberships. Basically brute forcing password lists on their .htaccess files. One day I noticed a link to an affiliate program (I think it was CyberErotica) and couldn’t believe how much they paid for a membership referral. That’s how i got started.Also it’s clear you’re both heavily into the adult affiliate marketing world, how did this come about and why adult?
Tuan: Just looking online for a way to make money.
I’ve always been a hustler and I knew the potential of making money online.
Especially when it meant buying traffic and selling products and keeping a margin for yourself… It was second nature to me. I got traction in the game promoting rebill offers and using flogs/farticles whatever you want to call it. That’s how I got in the CPA marketing game and how I started making real profits buying media.
I’ve done revenue in all the major verticals in the space and learned the ins and outs of running campaigns and optimizations through trial and error.
Jay: There’s a few things i care about in life. My body, my cars, my girlfriend and my porn. (Credit goes to Don Jon) - basically Adult is my passion. Which guy doesn’t like to work with hot girls all day and get paid more then a doctor, lawyer or the next-door CEO.We hear a lot about mobile these days but where is the adult affiliate space moving?
Tuan: Like I said before I been involved in almost every niche that does volume in the CPA space.
I just got tired of dealing with cloaking, banned accounts, and regulations that didn’t allow me to run my campaigns freely. The Adult space is the main niche I’m known for but I still operate in multiple niches outside of Adult.
I just love dealing with traffic networks that want your business and having creative control on your campaigns to pretty much do whatever you want. And it’s not as heavily regulated as other niches.
Plus Sex sells like no other. ;-)
Jay: 1 Click content billing is huge in adult right now, but it will have a limited lifespan. The mobile carriers will only take ’so much’ - without going into further details. Mobile dating and mobile adult memberships aren’t going anywhere tho.So aside from being successful affiliates, you also have other ventures including blogs, companies and an affiliate network right?
Tuan: Only going to grow like crazy.
More innovative ways to process billing and monetize. More larger players looking to dominate the Adult dating space by creating better offers, better conversion flows etc..
Mobile will grow by leaps and bounds.
Adult will continue to gain popularity amongst the affiliates and millions will continue to be made.
Jay: I have partnerships in multiple bars, restaurants and are heavily into real estate. Real estate is another one of my passions.Why did you start the network when there’s so many already and how have you maintained active when so many close down?
Tuan: Yeah Blogs, CPA Network, SpyTools, Forums, Information Products,
Consulting Business, Speaking, Online Assets, the list goes on and on…
I invest in real estate and other offline ventures but my main focus is online since business online has global reach.
Jay: I am gonna give it to you straight. Tuan and I used to run our own campaigns through various tracking platforms like hasoffers and cake and we simply decided one morning to open up a network. There was no business plan or anything.Everything looks amazing for you guys we’ve all seen the cars, the girls, luxury items and such but has it always been this way?
We just whipped out the calculator, crunched some numbers and got to work. A few days later SMASH was born. It wasn’t rocket science for us since we already worked closely with all merchants in our network. I’ll never forget the day tho.. Tuan and I have that ritual since years where I would wake up and call him on Skype since we are in different parts of the world (7 days a week) to catch up on things.
So i was sitting there with my morning wood and my housekeeper was preparing my breakfast when we suddenly decided to start a network. Days later, we received our first prepay and slowly opened up the doors.
Tuan: We like to work and execute things fast.
There is no need for drawing out a big business plan. You have to just take action immediately or else it will never manifest into anything.
Learn and fail along the way.
The reason the network has remained successful is because we work hands on inside of the network single everyday. We work relentlessly and also our goals is not to be the biggest network. We really don’t focus on what other networks are doing… Also we have never been in a position to rely solely upon the income of affiliates to keep us afloat. This is what separates us from competitors.
My advice to network owners is to not try to be the best at everything, just be the best at what you do well.
Everything looks amazing for you guys we’ve all seen the cars, the girls, luxury items and such but has it always been this way?
Jay: Like i said before, i have no shame in my game. I dived through dumpsters looking for food in the past and now I am blessed to be able to spend my money on things that make my life easier or more entertaining. People ask me about my Facebook, my cars and all that shit. We all have seen people like that going bust in the past because they made too much noise.. All I can say is, don’t take everything too serious. Tuan and I are not part of some Iluminati clan and want to change the world. We just love cars and pussy. Theres nothing wrong with it, is there?What would you both say were your lowest and highest points as entrepreneurs to date?
Tuan: Hell no it hasn’t.
I’ve made it all and lost it all many times so I know how failure and defeat
can really humble you. The nice items I do possess are not there to show off but only there to remind myself personally of the goals I’ve set and reached.
They are trophies to me.
I have my eyes set on much more larger trophies in the near future which there is no point in having if you haven’t rewarded yourself along the way. When done right it will motivate you.
Jay: Lowest point clearly dumpster diving. Highest point? Buying my parents their dream home and being able to change my families life for the better.If you could start over with one piece of information or advice today, what would it be?
Tuan: Too many to even pick one.
The highs and lows vary once you become accustomed to them.
What you thought couldn’t be any worse ends up worser than ever and what you consider a huge achievement gets dwarfed by your next one.
It’s all relative but being able to do what I want daily is the best thing.
Even if that’s working on our business cause that’s a passion of mine.
Constant Growth is what makes my life fulfilling.
Jay: I hate this question and you will see the same bullshit advice over and over again. Theres no magic bullet - it’s called work your ass off and be passionate about what you do.Next week you’re taking on the famous affiliate expert week on AffiliateFix, what sort of questions and areas would you say members are best asking you about?
Tuan: To focus.
Find something and just go hard.
Realize it may take some time to pay off but that time will pass anyways. Network with people who have similar goals and aspirations as you do and don’t let the wrong people anchor you to the ground.
Lose your ego.
Don’t focus on the money too much. Focus on creating shit and bringing value to the marketplace and the money will come.
Jay: Anything business related, but don’t ask me about my shoe size and crap like that..Jay we’ve seen you become active on AffiliateFix recently, how do you see forums like this benefit affiliates and the industry?
Tuan: Anything related to media buying, CPA marketing, entrepreneurship and etc.
Jay: I think it’s a decent alternative to paid forums. The content is different and maybe not as in-depth as some paid ones but I think it was a smart idea from you to fill that hole in the market
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