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ZeroPark optimisation help NEEDED!

Discussion in 'Mobile Marketing' started by erffiliate, Feb 10, 2015.

  1. erffiliate

    erffiliate Affiliate affiliate

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    I recently signup for ZeroPark and start to launch my first mobile campaign.

    I started doing four LPs to test this campaign and it has been three days. I did RON, non-adult, no frequency and no day parting.

    Results:

    Total Conversion: 100
    • LP1: 25
    • LP2: 24
    • LP3: 24
    • LP4: 27
    ROI: - 48%

    I did my first optimisation yesterday to remove/pause those targets with low volume and no conversions.

    As you can see that all my LPs are doing about the same conversions, is there any other suggestion in optimisation in ZeroPark.

    When is the right time to bring this campaign to other traffic source which have more options( Carriers, OS, Brand, etc ) for optimisation?
     
  2. monetizer
  3. boro

    boro Affiliate affiliate

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    1. What are the conversion rates?
    2. Try also keyword traffic. It will be more targeted.
     
  4. lrs1995

    lrs1995 Moderator moderator affiliate

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    You will need more data on RON traffic.
    Continue eliminating bad targets and once you have a good number of profitable targets, start a new target campaign.
     
  5. erffiliate

    erffiliate Affiliate affiliate

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    The conversion rate is 4.1% for all. Individual LP has their own CR. Is it bad?

    I haven't try keyword traffic before, should I launch it when I have more data? What kind of keywords should I use, I never use any keyword traffic before. :)
     
  6. erffiliate

    erffiliate Affiliate affiliate

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    Currently, I see about 3 profitable targets. I was thinking to start a new target campaign just collecting about a week of data on RON traffic.
    Is it too early? ;)
     
  7. boro

    boro Affiliate affiliate

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    1. No such thing as bad or good, it depends on the niche.
    2. You can use keywords related to the audience you want to reach in 2 ways:
    (1) Keywords that the user might use in order to find what he wants.
    (2) Domain names of websites related to the subject of your offer.
     
  8. koalahood

    koalahood Affiliate affiliate

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    You could try split testing the elements on your landing page see if it brings in more conversions
     
  9. sleenirvana

    sleenirvana Affiliate affiliate

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    For CPA, placement and bid is the most important for ZP when running RON
    For pin submit, the most important is carrier. But Zp does not have the option to target specific carrier.

    Considering all your lp has the same ctr and conversion, you need new angles.
     

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