You set up your FB Fan Page, slowly getting fans.. NOW WHAT?

[hiimjeremy]

Hey Luke!

How goes it? Thanks for taking time out to help answer questions from the community. I have recently starting working with a fan page on Facebook based on a television show, that has under 50 likes with content added multiple times daily. I've tossed around some small FB Ad purchases to boost exposure for some testing, but I had a question before I really went heavy on investing more $$ into the page.

Q: What are your top most effective methods in promoting a new FB fan page to increase exposure and activity? (Aside from purchasing exposure on FB)

This would definitely help me and hopefully some others. Thanks!

 

[Luke]

To be honest, it's very hard to get engagement without someone to actually engage. There are 3 different ways that I believe are actually effective when it comes to building up your Page:

1. Facebook Ads - this has already been discussed a few times
2. Cross promote your own Pages - I do this a lot. For example, if you have a Page for Homer Simpson, create one for Bart Simpson and cross promote them!
3. Find others with a Page in your niche and offer a share for share - I don't do this, but it's a very common practice. It'll be hard at first if you don't have a user base to convince someone to do a share for share, but it's probably still worth a try.

Another thing that I do to help build up engagement within my Page is a giveaway. I'll give away a product in the niche of my Page and tell people to share, like, comment to be entered. This will cost you, but it's a good way to build up trust and provide value.

 

[hiimjeremy]

To be honest, it's very hard to get engagement without someone to actually engage. There are 3 different ways that I believe are actually effective when it comes to building up your Page:

1. Facebook Ads - this has already been discussed a few times
2. Cross promote your own Pages - I do this a lot. For example, if you have a Page for Homer Simpson, create one for Bart Simpson and cross promote them!
3. Find others with a Page in your niche and offer a share for share - I don't do this, but it's a very common practice. It'll be hard at first if you don't have a user base to convince someone to do a share for share, but it's probably still worth a try.

Another thing that I do to help build up engagement within my Page is a giveaway. I'll give away a product in the niche of my Page and tell people to share, like, comment to be entered. This will cost you, but it's a good way to build up trust and provide value.

Thanks for the tips!