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Yellow pages UK

Discussion in 'General Affiliate Marketing Forum' started by gkd_uk, May 9, 2008.

  1. gkd_uk

    gkd_uk Affiliate affiliate

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    Has anyone advertised in Yellow pages and actually got some business?

    An I.T Consultancy company i worked for when I left university advertised in Yellow pages for one year and got no business at all.

    Has it worked for you?
     
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  3. Spider-Man

    Spider-Man Affiliate affiliate

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    Simple answer, no. We paid £2000 per year for a 'featured' listing for our most competitive keywords. From that, we receive less than 10 potential customers to our site per month. To my knowledge, only one customer has mentioned they found us through Yell.com and actually made a purchase (of little value:(). I wouldn't advise paying for it next year, that £2k could go a long way in online advertising.
     
  4. gkd_uk

    gkd_uk Affiliate affiliate

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    What sites do you run if you don't mind sharing :)
     
  5. Spider-Man

    Spider-Man Affiliate affiliate

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    Sorry, can't post live links yet. The main site is cupargardencentre.co.uk :)
     
  6. gkd_uk

    gkd_uk Affiliate affiliate

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    Thanks

    You only have a few posts to go and you can post live links. :)
     
  7. gkd_uk

    gkd_uk Affiliate affiliate

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    By the way, do you stock solar powered water products for gardens such as water fall products?
     
  8. Spider-Man

    Spider-Man Affiliate affiliate

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    Yes, we do indeed :) This is a product range I am looking to add to the site within the next week, as well as a revision of the current categories. They will most likely be added in the 'Gardenwares and Water Features' section. Though we do sell via telephone/instore for home delivery on products not currently on our site, too:)
     
  9. gkd_uk

    gkd_uk Affiliate affiliate

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    I am looking to purchase one in the next few days. I will hang on for your range. Hope you're not too expensive :)
     
  10. Spider-Man

    Spider-Man Affiliate affiliate

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    Haha, you'll be surprised. An inhouse saying: Cheaper than Dobbies.

    And we're not the only ones that say it, too. Shame I can't post live links to show you:p

    Cheers
     
  11. gkd_uk

    gkd_uk Affiliate affiliate

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    Send me a pm please :)
     
  12. temi

    temi Facilitator affiliate

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    I used Yellow pages a few year back, paid £300 or so for listing but did not get any sales through it :(

     
  13. BionicInternetLtd

    BionicInternetLtd Affiliate affiliate

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    Yeah I have for another one of my brands and I can happily say, it doesnt work and is a complete and utter rip off! No body uses the Yellow Pages anymore - everything is online, I would use up all the free options first before thinking about paying for adverts!
     
  14. gedtee

    gedtee Affiliate affiliate

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    I suppose it depends on your type of market, I get a fair response from my yellow pages advertising, but I tried yell.com for a couple of years, on a promotional offer, got nothing at all out of that.
     
  15. RayB29

    RayB29 Affiliate affiliate

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    Yellow Pages can work, but only really for certain types of business, especially trades like builders, or services such as Taxis etc.

    Where it does not work very well at all is for Business to Business such as printing, accountants etc
     
  16. forums

    forums Affiliate affiliate

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    We're all tech-savvy people but, for the masses, it's not true to think everything has moved online. If you're selling to the price-conscious and non-technical then they may well find you in an off-line directory.

    In the off-line world, though, you need to be far more proactive about targeting and contacting new customers and what you offer them needs to be timely and relevant.


    Target start-up businesses in the UK - www.michrome.com
     
  17. sums123

    sums123 Affiliate affiliate

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    Better to advertise in Classifieds.
     
  18. temi

    temi Facilitator affiliate

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    Any particular Classified in mind?
     
  19. Spider-Man

    Spider-Man Affiliate affiliate

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    Gumtree has always worked well for me, anyway :)
     
  20. temi

    temi Facilitator affiliate

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    Spider man, do you advertise product or services?
     
  21. Spider-Man

    Spider-Man Affiliate affiliate

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    Yes, usually whatever's the 'in' product at the time - ie. Giftware at Christmas time/mothers day...garden furniture in summer. Seems to convert relatively well for the amount of time put into it (5 minutes a week, tops) :D
     

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