Yahoo has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
BlueLithium is a three-year-old San Jose, Calif.-based company that specializes in the fast-growing market for technology that tracks consumer behavior as users move from site to site in order to deliver more relevant ads.
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BlueLithium is a three-year-old San Jose, Calif.-based company that specializes in the fast-growing market for technology that tracks consumer behavior as users move from site to site in order to deliver more relevant ads.
full story
