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Yahoo acquires behavioral ad firm for $300 million

Discussion in 'Search Engine Optimisation' started by temi, Sep 5, 2007.

  1. temi

    temi Facilitator affiliate

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    Yahoo has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
    BlueLithium is a three-year-old San Jose, Calif.-based company that specializes in the fast-growing market for technology that tracks consumer behavior as users move from site to site in order to deliver more relevant ads.

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  2. gkd_uk

    gkd_uk Affiliate affiliate

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    That is great news!
     

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