propellerads adcombo
  1. The Essential Kit For Affiliate Marketers

    Guaranteed to work, always updated, top quality essentials.
    Easy to work and packed with features that make you more money.
    Coming Soon.
    Dismiss Notice
Dismiss Notice
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.

Yahoo acquires behavioral ad firm for $300 million

Discussion in 'Search Engine Optimisation' started by temi, Sep 5, 2007.

  1. temi

    temi Facilitator affiliate

    Yahoo has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
    BlueLithium is a three-year-old San Jose, Calif.-based company that specializes in the fast-growing market for technology that tracks consumer behavior as users move from site to site in order to deliver more relevant ads.

    full story
  2. gkd_uk

    gkd_uk Affiliate affiliate

    That is great news!

Top Resources