Why Advertiser compare Lead to Sell?

[qrezl]

Why Advertiser compare Lead to Sell?
I think my job is gather lead, and then advertiser will process it how to generate selling from it.
but why, I get lead reversal when advertiser sales going down?
Thanks

 

[azgold]

I think my job is gather lead, and then advertiser will process it how to generate selling from it.

It depends on the offer. Does it convert when a user inserts their email address, or when they buy something?

why, I get lead reversal when advertiser sales going down?

You should only be getting lead reversal if you didn't follow the offer rules, or the traffic is fraudulent or of poor quality.