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Which books or blogs for marketing are your favourite ?

Discussion in 'Newbie Helpdesk' started by Jen_, Jan 6, 2017.

  1. Jen_

    Jen_ Affiliate affiliate

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    I'd like to make a list of literature worth to read.
    Something like: D.Ogilvy "Confessions of an Advertising Man", Marty Neumeier "The number one strategy of high-performance brands"...
    What can you recommend ?
     
    KSixJeremy likes this.
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  3. AdHubmedia

    AdHubmedia Affiliate Manager Affiliate Manager affiliate

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    Hallo @Jen_ welcome to AffiliateFix
    Affiliate fix always good book and blog
     
    Jen_ likes this.
  4. lorenzo

    lorenzo Affiliate affiliate

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    Books I have and all worth reading:
    Claude Hopkins - Scientific Advertising
    Dan Ariely - Predictably Irrational
    Drew Whitman - Ca$hvertising
    Eugene Schwarts - Breakthrough Advertising
    Gary Halbert - The Boron Letters
    Gary Halbert - The Gary Halbert Letter
    John Caples - Making Ads Pay
    John Caples - Tested Advertising Methods
    Joseph Sugarman - Advertising Secrets of the Written Word
    Robert Collier - The Robert Collier Letter Book
    Victor Schwab - How to Write a Good Advertisement
     
  5. mnemonist

    mnemonist Affiliate affiliate

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    If you like Ogilvy, you should check out:

    The Unpublished David Ogilvy
     
    Jen_ likes this.
  6. Jen_

    Jen_ Affiliate affiliate

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    Oh, thanks @lorenzo that's pretty great list. Exactly what I needed )
     
    mnemonist likes this.

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