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When to stop [ZeroPark Mobile Campaign]?

Discussion in 'Mobile Marketing' started by ironbull, Mar 19, 2015.

  1. ironbull

    ironbull Affiliate affiliate

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    Hey,

    I am really new to Mobile Affiliate Marketing and I am running one of my first campaigns in ZeroPark right now.

    I am not seeing ANY results right now but I don't know if I need to let the campaign run a little bit more or if I should stop it right away.

    These are my numbers:

    Screenshot by Lightshot

    Type of Traffic: Pop Up [RON]
    Devices: Mobile (and Tablet because ZeroPark doesn't allow you to restrict just to mobile)
    Offer Payout: 7.50$
    Traffic Type: NON ADULT

    So having an average of 0,91% CTR in my Landing Page and having spent almost 1x the payout, should I quit the campaign or should I wait a little bit more?

    Thanks
     
    razrus5 likes this.
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  3. lrs1995

    lrs1995 Moderator moderator affiliate

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    CTR is less.
    You need to be spending 2-3x offer payout per target on RON campaign.
     
    goodoboy and razrus5 like this.
  4. ironbull

    ironbull Affiliate affiliate

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    Ok, I will do that. When you say "target" you mean "campaign/offer" right?
     
  5. lrs1995

    lrs1995 Moderator moderator affiliate

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    No. The targets you are receiving traffic from on Zeropark
     
    servandosilva likes this.
  6. ironbull

    ironbull Affiliate affiliate

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    Ok, but until I know which targets are converting best, I can't focus on a few of them. As it is a RON campaign, there are a lot of targets.
     
  7. John.

    John. Affiliate affiliate

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    Thats why you gotta spend a bit more, to see some conversions on a couple of them!
     
    ironbull likes this.
  8. servandosilva

    servandosilva Moderator moderator affiliate

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    Spend 3x per target and if it doesn't convert then block it.
    Overall, if you don't see any conversions after running 10x the payout I would consider another campaign or landing.

    The CTR is super low, so your angle is probably not interesting for your readers. I'd say start with 2-3 angles first and split test between them.
     
    goodoboy, lrs1995, razrus5 and 3 others like this.
  9. awesomesauce

    awesomesauce Affiliate affiliate

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    Yeah. That's an über low CTR. I would suggest that you make a couple new LP's before you bag the offer.
     
  10. ironbull

    ironbull Affiliate affiliate

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    What I am seeing is that PopUp traffic is so intrusive that people usually close the window right away. I mean, when you are searching to view a film online and a PopUp come up, the first thing you want to do is close it in order to continue with the searching.
     
    razrus5 likes this.
  11. x3m

    x3m Affiliate affiliate

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    @ironbull maybe you can try domain redirect traffic
     
  12. servandosilva

    servandosilva Moderator moderator affiliate

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    That's right, BUT... you need to make the lander so interesting that they won't close it.
    Interruption marketing works like that. You have like 1 second to catch the user attention before they close it, so your headline copy and image should be really good, or try to make it related to their needs ;)
     
  13. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    With a offer payout that high I would actually recommend blocking targets that spend 2x the offer pay out BUT assuming you are running an offer that has wide appeal your landing page CTR is VERY low so I would work on your landing page CTR first before blocking targets.

    P.S The 3x offer payout rule is good but normally only with offers that are paying out less than $5.
     
  14. rogerramjeet

    rogerramjeet Affiliate affiliate

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    In saying that, do you mind if I ask what the protocol is when the offer is above $5?

    Cheers
     
  15. hvbeladiya

    hvbeladiya Affiliate Affiliate Manager affiliate

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    Domain redirect should work best for you.
     
  16. lrs1995

    lrs1995 Moderator moderator affiliate

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    Thats why you need to design your landing pages in such a way to capture the users attention immediately.
    CTR of around 1% is very low.

    I get 10-35% CTR for my landers on pop traffic.
     
    ironbull likes this.

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