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What is your average open and click-thru rate?

JamieD

New Member
affiliate
Hi, I have mailing lists.
I'm just wondering what is the average open rate and click-thru rate for most people.

I'm currently driving traffic through solo ads and from my blog.

I discovered that traffic from my blog is more responsive. The open rate for that list is higher and the click-thru is also higher. As for list from solo ads, both open and click-through is low.

It makes me wondering whether it is still a good strategy to continue to buy solo ads to build my list. Since it is very expensive. However, if I only depend on traffic from my blog, it will be too slow. I only get a few subscribers from my blog each day.

What do you think?
 
avg open and click-thru rate
Global-Open-and-clickthrough-rate-Email-statistics-2016.png
 
MI
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