Utilize Landing Pages, the main Purpose

[ianternet]

Utilize Landing Pages, the main Purpose.

This short post will show you how to utalize your landing pages once you have learnt the basics and mastered the set up.

Example

Landing Pages are what the gurus call "sandwich pages" because they lie between the traffic source and the actual offer or product. It is also known as a jumper page, filtering out users and making user 'jump' to the offer or product. It is still a landing page.

The purpose of the landing page is to filter and find quality users to the offer or product. It's main purpose is to either capture a lead or get the user t take action on the first page to the offer. The landing page can be really simple from a button to an optin form.

Here is an example and I will break it down...

This is a landing page base on a Netflix offer. There is a clear call to action to the consumer. Enter their email address and then click to continue. I accomplish two things here. I capture a lead for myself and I direct them to the offer when they click continue.

The graphic creates emotion about movie buyers and is big BUT does not overpower the CTA (call to action). The CTA is the most important and should be the most visible and clear to the end user. If it isn't then the landing page serves no purpose and the LP is ignored.

Another part is the fact they have a strong headline "Get 2 Movie Tickets Now". It is telling the user to get 2 tickets. This captures their attention and makes them continue to read on the website. If you do not have a captivating headline then the consumer will not continue their read and just overcast the website.

You want to create a flow for the user.

There are some sites that already does this for you for example, I purchase landing pages from other sites and re organize the images or even colors. I even have my own designer that creates landing pages for me full time.

A landing page is designed to create an atmosphere to the user to take action right away or filter the traffic into quality traffic. The reason why all traffic is not created equal is because not 100% of your traffic will take action. So if you can filter them from non buyers to buyers then the better quality of that lead or consumer is to the advertiser or you if you are selling a product.

The landing page, jump page, sandwich page, or whatever the name is - the main concept is to filter out the traffic into quality traffic.

 

[Tirade]

How long, on average, would you say it takes an experienced user to create a landing page like the one featured above? Assume all of the relevant work is done by him/herself.

 

[everton]

How many landing pages should I have on my website?

 

[Andy Haskins]

How long, on average, would you say it takes an experienced user to create a landing page like the one featured above? Assume all of the relevant work is done by him/herself.

Do you mean design and develop yourself?

How many landing pages should I have on my website?

Is this per campaign? As a guide (dependant on Niche) I would always be testing 2 pages personally. Constantly improving the %s and increasing the ROI to squeeze every last penny out of it.

I briefly described an example of the process in the Landing Page Essentials and Basics thread.

Let me know if you'd like me to build on it!

 

[ritsan.com]

any reference for free landing page downloads that convert well ? please share some link if you have!

 

[Hacder]

Any recommendation with the color scheme for the LP/Buttons? Also one page or two page is better?

 

[Andy Haskins]

any reference for free landing page downloads that convert well ? please share some link if you have!

I'm not sure of any links for free one's I'm afraid but I'm sure someone will be able to assist you with that... although there are already some free ones for you to build on here in The Dojo, see below:

Dating Landing Page
Auto Insurance Landing Page
Biz Opp Landing Page
iPad Landing Page
Payday Loan Landing Page

There will be many more coming and I will be uploading some in the coming weeks that I have used (successfully) in previous campaigns.

Any recommendation with the color scheme for the LP/Buttons? Also one page or two page is better?

It will vary on certain factors such as the colour scheme, demographics etc but it doesn't need to be complicated. I'm putting together a guide as we speak regarding colours on landing pages so stay tuned.

In terms of the one page/two page question, do you mean on a landing page or when it comes to testing?

 

[ianternet]

once you are experienced you shouldnt be making landing pages like these, I would outsource these to a team that makes them. there is no point to do graphics when you are concentrating on marketing. I started making my own but it became too time consuming and rather would outsource it.

How long, on average, would you say it takes an experienced user to create a landing page like the one featured above? Assume all of the relevant work is done by him/herself.

 

[ianternet]

Any recommendation with the color scheme for the LP/Buttons? Also one page or two page is better?

depends on the goal... do you want the end user to feel more qualified or feel in debt to their actions? if so then more pages would work.
as far as colors... test... but most of the time the amazon style color works and amazon has done years of study on just their buy button

 

[Andy Haskins]

once you are experienced you shouldnt be making landing pages like these, I would outsource these to a team that makes them. there is no point to do graphics when you are concentrating on marketing. I started making my own but it became too time consuming and rather would outsource it.

That's the way to do it, put your effort in to the things you are good at and let another pro do the rest. I still do make some of mine I have to be honest but with the amount of time it takes me it's all good.

 

[K]

That's the way to do it, put your effort in to the things you are good at and let another pro do the rest. I still do make some of mine I have to be honest but with the amount of time it takes me it's all good.

100% Agree, I outsource everything that I know I won't do properly!

 

[jacobc]

For most of your landing pages, do you capture the prospect's email ?

 

[Andy Haskins]

For most of your landing pages, do you capture the prospect's email ?

If the opportunity is there then quite simply the answer is YES!

Building a targeted list is the best way to a) rejuvenate a campaign b) increase your ROI.