I don't think Adwords or any other PPC program will work for the directory.
Unless you are charging high price for submission you'll spend much more money on clicks than making profit.
Properly run Adwords compain may be a great tool for the websites selling expensive products - one sale can pay for a year of advertising.
For directories there are not many keywords to bring you highly targeted visitors who will be a good candidate for submission. And those few keywords most likely will be expansive to compete for...
From the general statistics 1-2% of targeted visitors actually convert to customers.
If keyword cost you lets say $0.50 per click - can you afford to pay $50 to get one paid submission?
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.