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Traffic & Conversions !

Discussion in 'General Internet Marketing' started by tac88, Feb 12, 2013.

  1. tac88

    tac88 Affiliate affiliate

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    Hey guy' I haven't posted in a while so I figured I will give you a couple of nuggets

    Everyone no's that without traffic we are dead in the water " Right" but the biggest problem that we
    come across is we run are offers and it looks like this

    Unique visitors: 500

    Squeeze opt-in rate: 9%

    Sales: 0
    500 visitors, zero sales. Hence $0.00 (commission
    being $22.50 is the commission for a sale example)

    But why?

    I'll get to that in a sec.

    Let's change the traffic system up (tighter
    targeting). Nothing else changes.

    1. Visitors: 500

    2. Squeeze: 21%

    3. Sales: 5 ($112.50)

    Why the big difference?

    The only difference in both cases was
    the traffic targeting/source.

    Now here's the part that most people don't
    stop to think about.

    Traffic ('em clicks and impressions) = humans.

    Human beings...

    Real alive people with a beating heart that
    pumps red blood through a circulatory system.

    ... with feelings. Hopes. Dreams. Ambitions and
    aspirations. Emotions. Irrational fears.


    Good traffic vs bad traffic.

    High conversion rates vs low conversion rates.

    Sales vs no sales.

    Good subscribers vs bad subscribers.

    Here is what most do not get, It all comes
    down to this.

    When there is a disconnect between what you
    are saying and what your visit wants, needs
    or desires ... then conversions WILL be low (or
    non existent).

    The better the "connection" between your
    sales system and the NEEDS of the HUMAN BEING
    on the other end - the higher your conversion
    rate will be.

    Cheers
    TBone
     
  2. Marc

    Marc 武士- Spamurai moderator affiliate

    2,841
    1,124
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    Absolutely right!

    Conversions and sales do not come from search engines, platforms or campaigns - purchases are made by people!!
     
  3. astrajingga

    astrajingga Affiliate affiliate

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    yup, the key is relationship between you and your subscribers
     
  4. Andy Haskins

    Andy Haskins Affiliate affiliate

    It's as simple as that, that is what it all boils down to.

    It's a bit easy to get lost in numbers etc sometimes.
     
  5. jenjen

    jenjen Affiliate affiliate

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    I agree. Relationship between the subscribers and website owner is very important to the conversion rate.
     
  6. K

    K Administrator Administrator affiliate

    Great point.
     
  7. epersuader

    epersuader Affiliate affiliate

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    The most challenging part of SEO is getting traffic. If want to get traffic, rank your site well and be optimized, you have to create good and sensible content. You have to use your persuasive power and encourage them to visit your website. You must also give them reasons why they should your take your offer, when they convinced by your sugarcoated words, this will give you conversion. The more the traffics, the higher the conversion, and the closer to your success.
     
  8. operationoffers

    operationoffers Affiliate Manager Affiliate Manager affiliate

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    all great points. I think the human aspect gets lost sometimes as we focus too much on the numbers and the graphs. those numbers are people who have the power to take your business to the next level. spend time with them and get to know them. they will help you out more then any tool ever will.
     
  9. jacobc

    jacobc Affiliate affiliate

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    True. It could be that the demographics also don't match our marketing message, hence get low conversions. Time to advertise at a new site and test the traffic there.
     

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