Consumers attach great importance to the image that the company offers in their products and services, even more than to the perception of the products and services themselves. In fact, reputation is perhaps the greatest asset in the business world. Hence, taking care of it is paramount and there are certain things that can and should be done to improve the reputation of your company or business. The reputation management of your company must be carefully planned and implemented and must be a key part of your sales and marketing strategy. Do it wrong and all that hard work can be lost in a moment. Do things right and you will join all those companies that come to mind when you think about who has a positive presence in their corresponding market.