The Day that SEO Died (Sort of) Website Magazine

[adrian]

Search engine optimization professionals awoke yesterday morning to news that Google went "all in" on its initiatives to encrypt search data. Today, 100 percent of the referrer data on search queries from organic traffic is not provided. Folks, this is the day that SEO (as you know it) died…but that’s OK because you’re going to start thinking differently. Google has effectively and virtually handcuffed the entire digital marketing community by encrypting search data. When Internet professionals like you don’t have access to keyword search data, they won’t know what drives traffic to their sites and they certainly won’t be able to understand what strategic or tactical SEO efforts they make are resulting in conversions. Whether the intent is to drive you to AdWords or not, the main source of data for many enterprises has simply vanished overnight. It gets worse. There is absolutely nothing you can do about it. Or is there? - See more at: ]The Day that SEO Died (Sort of) - 'Net Features - Website Magazine

The Day that SEO Died (Sort of) - 'Net Features - Website Magazine

While I question the source a ppc leaning magazine. It does give another reason to hate the old goog.

 

[EymardSiojo]

Yeah, I heard a lot of people seeing keyword not provided in their google analytics.
Maybe, we should use another tracking platform for this one.