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Testing - just keep spending?

Discussion in 'Mobile Marketing' started by balling2015, Aug 8, 2014.

  1. balling2015

    balling2015 Affiliate affiliate

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    Hey guys,

    So I am testing a campaign right now and here are the results:

    Day 1: Spent $40, earned $6 on 2 conversions
    Day 2: Spent $60, earned $24 on 8 conversions

    I just cranked up Day 2 budget to $100 so I'm going to spend another $40 today. All I'm doing at this point is testing a bunch of landers, but I highly doubt any of these landers will reach a positive ROI (I need to pause targets before I have a chance at that).

    My question is how good of an ROI do I need to get with my lander before I start trying to optimize targets to profitability? It's kinda scary how fast I can lose money testing with the volume on this traffic source.

    Thanks
     
    Last edited: Aug 8, 2014
  2. monetizer
  3. arc0300

    arc0300 Affiliate affiliate

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    i throw like $50-100 on an offer sometimes. let it run. then i go back and look at the stats. i first look at the ISP. and then the category (if you're able to track that), the banner CTR % and pause ones that suck and then fine-tune it from there).

    youre getting conversions which is good. just have to find out how/where it's converting and then cut out all the others that aren't. then scale. get more volume with the positive ROI.
     
  4. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    Personally i try to get may landing page to at least a -50% ROI before cutting targets..
     
  5. balling2015

    balling2015 Affiliate affiliate

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    Cool. I've actually got 3 landers doing better than -50% right now, but they all need more data. My best one is at -20%. Looks promising. How much of a gain do you usually see once you start cutting targets?
     
  6. servandosilva

    servandosilva Moderator moderator affiliate

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    Looks promising. Which traffic source is it?
     
  7. balling2015

    balling2015 Affiliate affiliate

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    Alright so here are the last 2 days results:

    Day 2: Spent $100, earned $45 on 15 conversions
    Day 3: Spent $100, earned $39 on 13 conversions

    I paused 1 target which had sent me over 200 visits without converting, but none of the landing pages have really pulled away statistically significantly. Best one is currently at -40%.

    Could someone move this to follow alongs?
     

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